Social business: the essence of social collaboration and purpose
The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with such words today. However,...
View ArticleSocial business and monitoring: building meaningful relationships
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on...
View ArticleWorker empowerment: 9 Cs of people-centric collaboration
The empowered consumer. The empowered worker. In a previous post we looked at customer empowerment and how to turn it into action. The key takeaway: customer involvement, direct or indirect. Time to...
View ArticleEssential real-life social collaboration lessons
The main de facto area of social business today is social collaboration, sometimes as an enterprise-wide initiative within an enterprise collaboration and unfified communications framework and...
View ArticleDigitalization and the human element in digital change
One of the key reasons technology implementations, digital transformation efforts, IT projects, customer service or experience optimization plans and digital business projects fail is the lack of...
View ArticleHuman nature and technological enablement: the dilemmas of collaboration
A manager at my first job used to say that management is about getting things done. You have heard variations on the same theme such as ‘management is getting work/things done by using xyz’. The often...
View ArticleOnline communities and social communities: a primer
One of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a screen but as real people with real...
View ArticleBenefits of online and/or social communities for organizations
You can benefit from online communities in many ways. They provide insights in customers’ preferences and needs, can increase customer retention and loyalty, improve reputation and thought leadership,...
View ArticleWhy online communities are undervalued – and often fail
Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has...
View ArticleBranded customer communities: what consumers expect
Can branded customer communities drive revenue? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities as ways to...
View ArticleBranded customer communities: what consumers expect
Can branded customer communities drive revenue? Asking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities as ways to...
View ArticleSocial business and monitoring: building meaningful relationships
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on...
View ArticleOnline communities and social communities: a primer
One of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a screen but as real people with real...
View ArticleEssential real-life social collaboration lessons
The main de facto area of social business today is social collaboration, sometimes as an enterprise-wide initiative within an enterprise collaboration and unfified communications framework and...
View ArticleBenefits of online and/or social communities for organizations
You can benefit from online communities in many ways. They provide insights in customers’ preferences and needs, can increase customer retention and loyalty, improve reputation and thought leadership,...
View ArticleWhy online communities are undervalued – and often fail
Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has...
View ArticleHuman nature and technological enablement: the dilemmas of collaboration
A manager at my first job used to say that management is about getting things done. You have heard variations on the same theme such as ‘management is getting work/things done by using xyz’. The often...
View ArticleSocial business: the essence of social collaboration and purpose
The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with such words today. However,...
View Article