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Social business and monitoring: building meaningful relationships

Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on...

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Essential real-life social collaboration lessons

The main de facto area of social business today is social collaboration, sometimes as an enterprise-wide initiative within an enterprise collaboration and unfified communications framework and...

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Human nature and technological enablement: the dilemmas of collaboration

A manager at my first job used to say that management is about getting things done. You have heard variations on the same theme such as ‘management is getting work/things done by using xyz’. The often...

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Social business: the essence of social collaboration and purpose

The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with such words today. However,...

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